Episode 195: Defining Your Doula Client Market

Most doulas will tell you their ideal client is anyone who is pregnant or postpartum. Without a well defined doula client market every marketing decision, pricing decision, and visibility strategy is aimed at no one in particular. Having an undefined market is much like shouting into a crowd and hoping the right person happens to be listening. And this approach is keeping most doulas from building a sustainable business.

This is is Part 2 of the Doula Business Blueprint Series.

In this episode we dive into who your ideal client actually is, how to build their profile whether or not you have a long track record of clients to draw on, and how that profile becomes the living document that guides all the other decisions you make regarding your business..

Join me as as I show you how to define your doula client market and explain why that kind of clarity is necessary to the long term success of your business.